As little as just a few years ago, Botox was not as talked about as it is today. When Botox was considered taboo, it was mostly thought of as a treatment that was for the rich and famous. Now, Botox is something that is talked about often among friends, co-workers and neighbors.
Botox is a botulinum toxin that is used to treat fine lines and wrinkles. It works by temporarily weakening muscle activity which can prevent and soften the formation of fine lines and wrinkles. The most common treatment areas include the forehead, glabella (between the eyebrows) and crow’s feet (around the eyes).
Although Botox is the most popular botulinum toxin, there are other similar products from different manufacturers: Dysport, Xeomin and Jeuveau. Jeuveau is the newest botulinum toxin to hit the market in the past decade and is known on social media as #NEWTOX. All of the above botulinum toxins have similar effects lasting approximately 3-5 months.
This taboo topic is shifting largely because of social media and the internet. Influencers are using their platforms to educate their followers about the benefits of Botox. Some new terms you may have heard are ‘pre-juvenation’ and ‘preventative Botox’. Preventative Botox is becoming popular among the twenty-something year-olds looking to prevent wrinkles and in many cases, provide a subtle browlift that can be achieved from Botox with proper placement. These millennials are more educated with easy online access and know how to use their resources.
Also, more mothers of these twenty to thirty-something year-olds are advising their children to be more conscious about their skin and the aging process because they are currently going through it and wish they’d be better about prevention, especially with sunscreen use. You can start earlier but we usually let patients know that a good time to start Botox is when static lines begin to form in the skin with the face is at rest.
Botox and other botulinum toxins are also becoming more consumer friendly. Most of the botulinum toxin manufacturers offer a loyalty programs that helps consumers save money on just about every treatment. You can receive points for your purchases, downloading their apps and some even give you points for watching educational videos.
To learn more about Botox or other botulinum toxins, please contact our office at (801)776-2220.